You’re confident that you’re promoting the development of the children who attend your preschool, but how’s your marketing game? If you’re like most preschools, the answer might be, “not as strong as it could be.”
Don’t worry, though – you’re not alone.
While creating an engaging, exciting curriculum is one thing, marketing your preschool is another. In this blog, we’ll discuss five fundamental ways to market your preschool successfully and continue attracting new kids and families.
Let’s dive in.
5 Actionable Tips to Successfully Marketing Your Preschool
Whether you’re a new preschool or an established school looking to attract new families, these five marketing tips will help you spread the word:
1. Focus on local SEO
Preschools are highly local businesses. As such, you’ll need to focus on attracting families that live and work in the area of your school. Local SEO is the way to do this.
SEO stands for “search engine optimization” and refers to optimizing your online presence so that your school is more visible in your local region.
Simple examples of this include adding your location to the content and titles of your web pages, using Schema markup, and being active on social media channels while also geo-tagging your posts.
2. Manage your online reputation
Did you know that about 82% of people read online reviews for local businesses they’re interested in working with? And because preschools are so personal (after all, people trust your school with their children), you can bet people will browse your reviews before they decide to enroll their kiddos.
With this in mind, make sure you’re managing your online reputation. Ideally, your preschool should have a system that makes it easy for parents and families to leave reviews.
Examples include Reputation loop, ReviewTracker, and Falcon.io, among many others. You should also collect reviews on your website and social media pages and frequently showcase prominent, positive reviews.
3. Offer virtual tours and photos on your website
When parents visit your website, they’ll want to see pictures of your facilities and classrooms.
With this in mind, be sure you’re providing plenty of high-quality photos of your classrooms, learning areas, outdoor space, kitchen, and nap areas (if applicable).
You may also choose to provide virtual video tours of your preschool campus, including 360-degree views of your play, classroom, and dining areas.
4. Invest in email marketing
If you’re considering investing in digital marketing, you can’t afford to overlook email marketing. Boasting one of the highest ROIs of any marketing strategy (up to $42 for every $1 spent), email marketing can be an excellent tool for your business.
To start email marketing, gather the email addresses of parents whose children attend your preschool. As you onboard new families, ask permission to add them to your mailing list when they complete your sign-up forms.
As you build your email list, use it to send out weekly newsletter updates and posts about special events, enrollment openings, and more.
5. Lead with your values
Differentiate your preschool from everything else out there by leading with your values. In all your marketing, make sure people understand what differentiates your school and what you’ll provide their children. This is an intelligent way to provide value to audiences and attract new families for enrollment.
Market Smarter, Not Harder
At Impact Early Education, we know your work is never done. That’s why we provide valuable professional development courses for preschool teachers, directors, and owners in a way that works for you. To learn more, explore our new course, The 5 Fundamentals to Successful Marketing for Your Preschool, or contact us today.
